Home Shop Now Gift Card
Customer Service / Phone Orders: 0121-356-6705

Privacy Policy

This privacy policy sets out how we use and protect any information that you give to us when you use this website. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What Information Do We Collect?

We collect information that we need that is related to your order as well as data to help us send you more relevant marketing material via text and email. This includes your:
  • Billing Address
  • Shipping Address
  • Email Address
  • Credit Card Information (we do not store this data)
  • Mobile Number (optional)
  • Sexual Orientation (optional)
In addition we also collect information on your IP address, browser type, and Refer URL data. We use this data to prevent hacking attempts, help us know what web browsers people are using, and find out where our visitors are coming from so that we can improve our marketing. On completion of a purchase, we request you to share your sexual orientation with us so that we can send you more relevant text and email alerts as well as customise the website for you. This is entirely optional.

How Is My Information Used?

Your information is used to fill your order. We do not sell or redistribute your information to anyone.

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails and SMS alerts about new products, special offers or other information which we think you may find interesting using the email address / telephone number which you have provided.
  • We may use the information to customise the website according to your interests.

Security and Storage

Your data is stored in a highly secure database. This information is encrypted using a Secure Sockets Layer before it is transmitted over a web server. We do not store Credit Card details nor do we share customer details with any 3rd parties.

Cookies and Browser Information

A cookie is a small file which asks permission to be placed on your computer's hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
  • at the checkout, you can choose not to subscribe to our email marketing alerts
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to [email protected]

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Gift Cards Banner
Gift Cards